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dictionary of marketing terms

Ezine– an electronic magazine, whether delivered via a Web site or an email newsletter. Exclusivity– contract term in which one party grants another party sole rights with regard to a particular business function.

  • Shining a blue light on an image will cancel out the yellow.
  • ICP includes a cross-reference to the Pareto Principle (also known as the 80/20 rule), and a link to a website that provides additional details.
  • Inside back cover preferred position in magazine advertising for placement of advertisements; also called the third cover.
  • A small group of customers who convene on a regular basis to advise on industry trends, business priorities, and strategic direction.
  • This social giant is more than just a network for staying connected with extended family.

Chain store individual retail store that is a part of a group of similar retail stores with the same management and ownership. Chalking problem with printed material on which the ink has dried and formed dust that falls off the paper.

Online social media network launched in February 2004. Facebook allows users to create a profile and post status updates, images, and videos. Users can also join groups dedicated to a school, company, or neighborhood. As of August 2015, Facebook had more than 1.18 billion active monthly users, making it the world’s largest social network. Email marketing deepens your relationship with your audience. Each email you send — whether daily or monthly, one-off or through an autoresponder series — carries your distinctive voice, while delivering quality, niche-specific content your prospects need.

Social Network

In television broadcast, combination of programs in a television contract for a series. For example, a contract for a 13-week series may call for 13 original performances, or it may call for 9 original and 4 rerun performances, or any combination of originals and reruns.

A go-to-market strategy is a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing, messaging and distribution. dictionary of marketing terms A set of techniques that aren’t performed directly on your website but can help your website gain visibility in search engines and build authority.

Alternatively, you can focus on posting content and updates organically, and use it without paying. For most businesses, a combination of both paid and organic is needed to achieve the best business results. A/B tests, sometimes referred to as split-run tests, are tests where two different versions of the same thing are tested and measured for effectiveness. In the world of digital marketing, the “thing” being tested is often a web page, social media campaign, email campaign, digital advertisement, or sign-up form.

Most blow-ins serve as REPLY FORMS or have a perforated reply form attached. Since it is not bound into the magazine, the blow-in can get the reader’s immediate attention by falling into his or her lap. Unfortunately, blow-ins, unlike bind-ins, are frequently removed and disposed of by the first reader rather than remaining in place until they have delivered their sales message to an interested reader. The cost of producing a blow-in depends upon the type of paper, the amount of color used, the size of the blow-in, and the quantity ordered. Most advertisers order a two-to-threemonth supply to keep the per-piece cost at a minimum. Sizes vary depending upon the space advertising rates of the carrier publication but must conform with U.S.

dictionary of marketing terms

Holding fee additional payment made to talent in a commercial and giving the advertiser the right to hold the commercial after its initial airing and use it again in another advertising FLIGHT without having to renegotiate payment. Holdout characteristic of low absorbency paper that produces a glossy print image by allowing the ink to dry on the surface of the paper rather than be absorbed by the paper fibers. SET-OFF can be caused by paper with too much holdout.

Dictionary Of Business And Economics Terms

A websign design and development approach that focuses on flexibility, ensuring that web pages detect the visitor’s screen size and orientation, and displays the page accordingly. A webpage with a single focused call-to-action, either a signup form or a button. A landing page typically has no top-bar navigation links, which limits the options available to your visitors and guides them toward the intended CTA. A visual representation of information, data, or knowledge that helps present information quickly and clearly. The Inbound Funnel is a representation of the process of attracting visitors, converting them into leads, and closing new sales. A link from another site that links to your own website.

The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business. Facebook is a social network you’re likely quite familiar with already — but it has become so much more than just a platform to publish content and gain followers. You can now utilize the awesome targeting options available through Facebook advertising to find and attract brand new contacts to your website and get them to convert on your landing pages … But remember, you still need awesome content to do it.

Insertion schedule schedule of insertions in the media for a particular advertising CAMPAIGN. Inside back cover preferred position in magazine advertising for placement of advertisements; also called the third cover.

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Self-serve advertising– advertising that can be purchased without the assistance of a sales representative. Search engine spam– excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.

dictionary of marketing terms

UHF channels were first assigned by the FCC in 1952 when 70 additional channels were authorized for increased television transmission. In 1965, a law was passed requiring all new television sets to be equipped to receive UHF programming. Unaided recall research technique used to test the effectiveness of advertisements and commercials and to learn whether respondents are familiar with a particular brand, slogan, or other facet of an advertising campaign. Respondents are asked questions such as “What program did you watch last night?” or “What commercials or advertisements do you remember seeing?” and their answers are noted.

For Business

It is always important that specifications be comprehensive and accurate. The specifications for a computer system or program would describe the available INPUT and the required output, as well as any processes that should take place in between.

Its goal is to grow brand trust and, at the same time, to contribute to brand image for new customers. The costs of product shipping and handling to the zone. Zone pricing provides a uniform delivered price to all buyers within a geographic area.

Market Profile

The DSF can also be used to sort business addresses from residential. DSF does not provide corporate mail stops; the internal mail boxes many larger companies require for mailroom delivery.

  • For that reason, it is often referred to as a domain name.
  • Blurred effect in a photographic image that results from light spreading beyond its normal boundaries.
  • Cost efficiencies due to economies of scale decrease as production volumes are spread across a greater number of brands, and brand cannibalization increases.
  • Contests that are judged to be LOTTERIES are illegal in most states.
  • Additionally, there is a relatively new practice of selling space in packages, similar to the way other advertising space is sold.
  • Hits requests from a World Wide Web browser for items from a World Wide Web server .

To varying degrees, the no-follow attribute is recognized by all major search engines, like Google, Yahoo, and Bing. Not all links are created equal, and a no-follow attribute helps avoid any foul play. A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others.

A Terms

In the past, television and magazines dominated the media mixes of most national advertising campaigns because these media reached the broadest segments of the market. However, in recent years, CLUTTER, rising advertising costs, and smaller audiences have caused advertisers to seek more cost-efficient avenues for their advertising dollars. Media option specific description of the characteristics of an advertisement or commercial excluding the copy and artwork. Media options are generally listed in a media plan.

Speed varies widely, depending on the type of scanner and the number of characters to be read. Scanners are extremely sensitive to light and the reflectivity of ink and paper. They are also affected by the OPACITY of paper, the proximity of marks to the characters to be read, and the type FONT used. Scanning enables retailers to maintain a “perpetual inventory,” that is, an up-to-the-minute record of goods sold. The U.S. Postal Service scans ZIP codes and barcodes in order to process mail faster. Direct marketers use scanners to enter orders and to build computerized lists from HARD-COPY documents. Scanners are also used to accumulate statistics about redeemed CENTS-OFF COUPONS.

Therefore, your main goal is to offer content and offers that persuade a prospect to purchase from your company. Serves as a useful reference for business professionals and students.

Cost Per Click Cpc

Awareness takes place as a result of the consumer learning of a particular product brand or a product’s availability and its attributes. After learning of the product, consumers may make a trial purchase to test the product. If use of the product has favorable results, consumers will repeat their purchase of the product. ATR is used to determine the product adoption process.

A business model that offers basic services for free a user to try and more advanced or additional features at a premium which people pay for. Expectations, preferences, comments, of a product or service expressed by customers typically discovered via in-depth customer interviews. A small group of customers who convene on a regular basis to advise on industry trends, business priorities, and strategic direction. Show where a customer was before and after they made a purchase and how your product or service helped them bridge the gap.